I have been using Secret deodorant for about 2 years now. That was the only deodorant I would ever use because other deodorants were to strong and gave me a rash. But this product DOES NOT give you a rash at all! It is also very inexpensive compared to other brands like Dove or Degree; Secret costs less than $5 per stick!! I used it since my first day at college (after 3 months of no showering). And even though my roomate snorted in front of me, IT DIDN’T SHOW ON MY CLOTHES!!! The smell is amazing; if you are looking for an affordable cruelty free deo that works great, then this one should be your choice.